Rainbow Bridge (film)
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''Rainbow Bridge'' is a 1971 film directed by
Chuck Wein Chuck Wein (March 24, 1939March 18, 2008) was an American promoter and manager of entertainment acts whose celebrity stemmed from his five-year (1964–1969) association with Andy Warhol and from his discovery of Edie Sedgwick who became a ...
centering on the late 1960s counterculture on the Hawaiian island of
Maui The island of Maui (; Hawaiian: ) is the second-largest of the islands of the state of Hawaii at 727.2 square miles (1,883 km2) and is the 17th largest island in the United States. Maui is the largest of Maui County's four islands, which ...
. Filmed in summer 1970 with non-professional actors and without a script, it features largely improvised scenes with a variety of characters. To bolster the film, producer
Michael Jeffery Major General Philip Michael Jeffery, (12 December 1937 – 18 December 2020) was a senior Australian Army officer and vice-regal representative. He was the 28th governor of Western Australia from 1993 to 2000, and the 24th governor-general of ...
brought in his client
Jimi Hendrix James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American guitarist, singer and songwriter. Although his mainstream career spanned only four years, he is widely regarded as one of the most ...
to film an outdoor concert. Hendrix's heavily edited (no complete songs) performance appears near the end of the film. ''Rainbow Bridge'' was a critical failure and has been re-released on video tape and DVD formats. Although it only contains 17 minutes of Hendrix performing, it continues to attract attention as his second-to-last American concert and the last one filmed. A documentary film, titled ''Music, Money, Madness... Jimi Hendrix in Maui'', about the making of ''Rainbow Bridge'' was released on November 20, 2020. It was accompanied by an album, '' Live in Maui'', reported to include all of Hendrix's performances recorded during the filming.


Background

Faced with a serious cash flow problem, Jeffery approached
Reprise Records Reprise Records is an American record label founded in 1960 by Frank Sinatra. It is owned by Warner Music Group, and operates through Warner Records, one of its flagship labels. Artists currently signed to Reprise Records include Enya, Michael ...
parent
Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. Di ...
with an idea for a youth film. He was able to secure a $450,000 advance with the promise of a
soundtrack A soundtrack is recorded music accompanying and synchronised to the images of a motion picture, drama, book, television program, radio program, or video game; a commercially released soundtrack album of music as featured in the soundtrack o ...
by Hendrix. While in Maui, Jeffery met Mike Hynson, star of ''
The Endless Summer ''The Endless Summer'' is a 1966 American surf documentary film directed, produced, edited and narrated by Bruce Brown. The film follows surfers Mike Hynson and Robert August on a surfing trip around the world. Despite the balmy mediterranea ...
'' surf epic, and wanted to develop a film. With the proposed title ''Wave'', it would be centered on the Maui countercultural community. Jeffery enlisted
Chuck Wein Chuck Wein (March 24, 1939March 18, 2008) was an American promoter and manager of entertainment acts whose celebrity stemmed from his five-year (1964–1969) association with Andy Warhol and from his discovery of Edie Sedgwick who became a ...
, who had produced three
Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationsh ...
Factory films. Wein brought in Pat Hartley as the star, who had appeared in some of his films. Wein envisioned ''Rainbow Bridge'' as "a kind of space-age ''
Candid Camera ''Candid Camera'' is a popular and long-running American hidden camera reality television series. Versions of the show appeared on television from 1948 until 2014. Originally created and produced by Allen Funt, it often featured practical jokes ...
''. We're going to place Pat ew York model Pat Hartley, the protagonistin all kinds of real-life situations, and film what happens. We're going to shoot a lot of film and just see what comes out of it." Harry Shapiro adds, "the idea was to shoot an antidote to ''
Easy Rider ''Easy Rider'' is a 1969 American independent drug culture road drama film written by Peter Fonda, Dennis Hopper, and Terry Southern, produced by Fonda, and directed by Hopper. Fonda and Hopper play two bikers who travel through the American So ...
'', showing the positive side of the youth movement." Wein and art director Melinda Merryweather "invited outrageous people to portray themselves in ''Rainbow Bridge''. They included dope smugglers, priests and nuns, acidheads, gays, groupies, environmentalists, and a group who claimed to be from Venus", according to Hendrix biographer Steven Roby. Before long, Warner's advance was used up with little to show for it. Although there was no plan for a Hendrix concert, Jeffery decided that a filmed performance was needed to rescue his investment. Later record producer John Jansen recalled, "Jeffery had to talk Hendrix into performing. Up to that point, he had refused to write a note of music for the film."


Plot

The loosely documentary-style film is centered on the experiences of a New York model, who travels from San Diego, California, to an occult center on the island of Maui, Hawaii. The occult center scenes were filmed at
Seabury Hall Seabury Hall is a private college preparatory school in Makawao (on the island of Maui). It is affiliated with the Episcopal Church. It was founded in 1964 and serves middle and high school students. Seabury Hall has been designated as a U.S. Dep ...
. While there, "she encounters various devotees of
surfing Surfing is a surface water sport in which an individual, a surfer (or two in tandem surfing), uses a board to ride on the forward section, or face, of a moving wave of water, which usually carries the surfer towards the shore. Waves suitabl ...
,
clairvoyance Clairvoyance (; ) is the magical ability to gain information about an object, person, location, or physical event through extrasensory perception. Any person who is claimed to have such ability is said to be a clairvoyant () ("one who sees cl ...
,
zen Zen ( zh, t=禪, p=Chán; ja, text= 禅, translit=zen; ko, text=선, translit=Seon; vi, text=Thiền) is a school of Mahayana Buddhism that originated in China during the Tang dynasty, known as the Chan School (''Chánzong'' 禪宗), and ...
,
yoga Yoga (; sa, योग, lit=yoke' or 'union ) is a group of physical, mental, and spiritual practices or disciplines which originated in ancient India and aim to control (yoke) and still the mind, recognizing a detached witness-consciou ...
,
meditation Meditation is a practice in which an individual uses a technique – such as mindfulness, or focusing the mind on a particular object, thought, or activity – to train attention and awareness, and achieve a mentally clear and emotionally cal ...
,
Tai-Chi Tai chi (), short for Tai chi ch'üan ( zh, s=太极拳, t=太極拳, first=t, p=Tàijíquán, labels=no), sometimes called "shadowboxing", is an internal Chinese martial art practiced for defense training, health benefits and meditation. Ta ...
and the odd ufoloist". As it unfolds, a free concert by
Jimi Hendrix James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American guitarist, singer and songwriter. Although his mainstream career spanned only four years, he is widely regarded as one of the most ...
is staged in a former pasture in the upcountry region (2,000 feet above sea level) near
Olinda Olinda () is a historic city in Pernambuco, Brazil, in the Northeast Region, Brazil, Northeast Region. It is located on the country's northeastern Atlantic Ocean coast, in the Recife metropolitan area, Metropolitan Region of Recife, the state capi ...
, southeast of the center of the town of
Makawao Makawao is a census-designated place (CDP) in Maui County, Hawaii, Maui County, Hawaii, Hawaii, United States. The population was 7,297 at the 2020 United States Census, 2020 census. Located on the rural northwest slope of Haleakala on East Maui ...
, on the northwest, upcountry slope of
Haleakalā Haleakalā (; Hawaiian: ), or the East Maui Volcano, is a massive shield volcano that forms more than 75% of the Hawaiian Island of Maui. The western 25% of the island is formed by another volcano, Mauna Kahalawai, also referred to as the West ...
. A few hundred island hippies, surfers, and local residents show up to witness the event. Hendrix performed with the post–
Jimi Hendrix Experience James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American guitarist, singer and songwriter. Although his mainstream career spanned only four years, he is widely regarded as one of the most ...
"Cry of Love" tour group, drummer
Mitch Mitchell John Graham "Mitch" Mitchell (9 July 194612 November 2008)In his book about the Experience, Mitchell states he celebrated his 21st birthday while on tour on 9 July 1967, which makes his birth year 1946.Mitchell's obituaries in ''Billboard' ''T ...
and bassist
Billy Cox William Cox (born October 18, 1941) is an American bassist, best known for performing with Jimi Hendrix. Cox is the only surviving musician to have regularly played with Hendrix: first with the experimental group that backed Hendrix at Woodstoc ...
. A group of
Hare Krishnas The International Society for Krishna Consciousness (ISKCON), known colloquially as the Hare Krishna movement or Hare Krishnas, is a Gaudiya Vaishnava Hindu religious organization. ISKCON was founded in 1966 in New York City by A. C. Bhaktive ...
chanted " Om" for a few minutes and Wein introduced the group. Although Hendrix played two full sets (approximately 50 minutes each), due to technical problems, only about 17 minutes of film footage was deemed usable.


Releases

''Rainbow Bridge'' premiered at the Aquarius Theatre in Hollywood in the fall of 1971. The original length of the theatrical release was 123 minutes. However, it was soon edited to cut down on the acting scenes, with one version lasting 70 minutes. The 2000 re-release by Rhino Video restored the original full-length version. Although Wein claimed that all of the usable footage of Hendrix was included in the film, full-length performances of "
Dolly Dagger "Dolly Dagger" is a song written and recorded by Jimi Hendrix. On October 9, 1971, it was released on the posthumous album '' Rainbow Bridge'', followed by a single on October 23. Backed with a multi-tracked studio solo rendition of the " Star Sp ...
" and "Villanova Junction" (both from the second set) have appeared on bootleg videos.


Critical reception

The response to ''Rainbow Bridge'' is uniformly negative. Shadwick calls it "a
snafu SNAFU is an acronym that is widely used to stand for the sarcastic expression Situation normal: all fucked up. It is a well-known example of military acronym slang. It is sometimes bowdlerized to "all fouled up" or similar. It means that the s ...
of impressive dimensions even for the hippie generation." He adds that it was "so drug-addled, pseudo-mystical and stuffed with narcissistic, self-important onscreen hippies that the only hope of saving it indeed was to put Hendrix on celluloid". Shapiro describes it as "a ludicrous farrago of pseudo-mystical acid babble devoid of sincerity ... Overall, the best thing that can be said about ''Rainbow Bridge'' is that, after seventy-one minutes, it finishes". Writing for
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
, critic Bruce Eder comments, "Hendrix plays some superb music in the concert sequence that concludes this documentary—the rest is all devoted to pre-
new-age New Age is a range of spiritual or religious practices and beliefs which rapidly grew in Western society during the early 1970s. Its highly eclectic and unsystematic structure makes a precise definition difficult. Although many scholars conside ...
mumbo-jumbo at a Hawaiian retreat". Later Hendrix producer John McDermott calls it a "disastrous, embarrassing failure ... Jeffery's attempt to rescue his own personal finances via Hendrix's memory was disgraceful."


Soundtrack

A
soundtrack A soundtrack is recorded music accompanying and synchronised to the images of a motion picture, drama, book, television program, radio program, or video game; a commercially released soundtrack album of music as featured in the soundtrack o ...
album, also titled '' Rainbow Bridge'', was released in October 1971. Although it contains some incidental studio recordings by Hendrix used in the film, the album does not include any of the recorded performances from the Maui concert. Hendrix's performances are edited for the film. '' Live in Maui'', an album containing both of the full sets (20 songs) was released on November 20, 2020. Edited song performances included in the film (all from the first set, except where indicated): *" Hey Baby"/"In from the Storm" (the complete recording appears on ''
The Jimi Hendrix Experience James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American guitarist, singer and songwriter. Although his mainstream career spanned only four years, he is widely regarded as one of the most ...
'' box set) *"
Foxy Lady "Foxy Lady" (or alternatively "Foxey Lady") is a song by the Jimi Hendrix Experience. It first appeared on their 1967 debut album ''Are You Experienced'' and was later issued as their third single in the U.S. with the alternate spelling. It is o ...
" (included on '' Voodoo Child: The Jimi Hendrix Collection'') *"
Hear My Train A Comin' "Hear My Train A Comin'" (alternatively titled "Get My Heart Back Together") is a blues-based song written by Jimi Hendrix. Lyrically, it was inspired by earlier American spirituals and blues songs which use a train metaphor to represent salvati ...
" – first part *"
Voodoo Child (Slight Return) "Voodoo Child (Slight Return)" is a song recorded by the Jimi Hendrix Experience in 1968 that appears as the final track on the ''Electric Ladyland'' album released that year. It contains improvised guitar and a vocal from Jimi Hendrix, backed ...
" *"
Purple Haze "Purple Haze" is a song written by Jimi Hendrix and released as the second single by the Jimi Hendrix Experience on March 17, 1967. The song features his inventive guitar playing, which uses the signature Hendrix chord and a mix of blues and Ea ...
" *"
Star Spangled Banner "The Star-Spangled Banner" is the national anthem of the United States. The lyrics come from the "Defence of Fort M'Henry", a poem written on September 14, 1814, by 35-year-old lawyer and amateur poet Francis Scott Key after witnessing the bo ...
" *"Hear My Train A Comin'" – second part *"Hey Baby" (second set) – intro only *"
Ezy Ryder "Ezy Ryder" is a song written and recorded by American musician Jimi Hendrix. It is one of the few studio recordings to include both Buddy Miles on drums and Billy Cox on bass, with whom Hendrix recorded the live ''Band of Gypsys'' album (1970).O ...
" (second set) – audio only Snippets of several newer songs recorded by Hendrix are used as incidental music for the film, often under dialogue or ambient sounds. The full-length versions were released on the 1971 ''Rainbow Bridge'' album, except where indicated: *"Earth Blues" *"
Dolly Dagger "Dolly Dagger" is a song written and recorded by Jimi Hendrix. On October 9, 1971, it was released on the posthumous album '' Rainbow Bridge'', followed by a single on October 23. Backed with a multi-tracked studio solo rendition of the " Star Sp ...
" *" Bleeding Heart" (1972 ''
War Heroes ''War Heroes'' is a compilation album by American guitarist Jimi Hendrix. Released in the UK on October 1, 1972, and in December 1972 in the US, it was the third album of mostly unreleased studio recordings to be issued after Hendrix's death. ...
'' and 1997 ''
South Saturn Delta ''South Saturn Delta'' is a posthumous compilation album by American rock musician Jimi Hendrix. Released in 1997 by Experience Hendrix (operated by his estate), it consists of material such as demo tapes, unfinished takes and alternate mixes, and ...
'') *"Pali Gap" *"Look Over Yonder" *"Star Spangled Banner" *"Room Full of Mirrors" *"Hey Baby (New Rising Sun)" The version of "Hear My Train A Comin'" that appears on the album was taken from the first show on May 30, 1970, at the
Berkeley Community Theatre Berkeley Community Theater is a theater located in Berkeley, California, United States, on the campus of Berkeley High School. The theater is administered by the Berkeley Unified School District. Description The theater building, a City of Berke ...
in Berkeley, California. In 2014, the original ''Rainbow Bridge'' album was reissued in both CD and LP formats.


Notes

Citations References * * * * * * * * * *


External links

* {{DEFAULTSORT:Rainbow Bridge (Film) Hippie films Concert films Jimi Hendrix 1971 films 1970s English-language films